New Products Management; C Merle Crawford; 2011

New Products Management Upplaga 10

av C Merle Crawford
Written with a managerial focus, "New Products Management" by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make this book increasingly relevant to its users as this revision is considered to be a 'new product.' Many new examples, cases, and research along with the most current topics highlight the new edition of "New Products Management."
Written with a managerial focus, "New Products Management" by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make this book increasingly relevant to its users as this revision is considered to be a 'new product.' Many new examples, cases, and research along with the most current topics highlight the new edition of "New Products Management."
Upplaga: 10e upplagan
Utgiven: 2011
ISBN: 9780073404806
Förlag: McGraw-Hill Education
Format: Inbunden
Språk: Engelska
Sidor: 592 st
Written with a managerial focus, "New Products Management" by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make this book increasingly relevant to its users as this revision is considered to be a 'new product.' Many new examples, cases, and research along with the most current topics highlight the new edition of "New Products Management."
Written with a managerial focus, "New Products Management" by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make this book increasingly relevant to its users as this revision is considered to be a 'new product.' Many new examples, cases, and research along with the most current topics highlight the new edition of "New Products Management."
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Om New Products Management (2011)

I januari 2011 släpptes boken New Products Management skriven av C Merle Crawford. Det är den 10e upplagan av kursboken. Den är skriven på engelska och består av 592 sidor djupgående information om övrigt. Förlaget bakom boken är McGraw-Hill Education som har sitt säte i New york.

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