Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right; Jack Trout, Trout; 2001
Helt ny
Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right; Jack Trout, Trout; 2001
Helt ny

Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right

av Jack Trout, Trout

  • Utgiven: 2001
  • ISBN: 9780071373326
  • Sidor: 224 st
  • Förlag: McGraw-Hill Education
  • Format: Häftad
  • Språk: Engelska

Om boken

"Engaging... Trout practices what he preaches."­­Publishers Weekly "Compelling."­­Booklist it's high time for businesses to replace complexity with common sense, argues corporate guru jack trout in this impassioned yet practical guide. the best-selling coauthor of the classic Positioning shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues­­all without expensive consultants or money-wasting programs. The Power of Simplicity throws a life jacket of reality to readers drowning in management fads and wondering why their business isn't better. fight complexity. Trout and coauthor Steve Rivkin present guidelines for thinking in straightforward terms and cutting through ridiculous jargon. embrace simplicity. Marketing means turning simple ideas into strategy. Such concepts aren't too basic for Herb Kelleher of Southwest Airlines, Jack Welch of General Electric, and Andy Grove of Intel, to name a few successful CEOs who share their insights and war stories in these pages. be a contrarian. Information? Too much can confuse you. Growth? It can hurt your business. It's time to look hard at knee-jerk assumptions and adjust your business practices accordingly. You'll examine how GM, Gillette, Volvo, Apple, and Xerox have either done so and been better for it or ignored these truths at their peril. respect your people. Business ultimately lives or dies by people, not money. Trout's four chapters on "People Issues" are worth a library full of human resource tracts.

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Mer om Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right (2001)

I februari 2001 släpptes boken Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right skriven av Jack Trout, Trout. Den är skriven på engelska och består av 224 sidor. Förlaget bakom boken är McGraw-Hill Education som har sitt säte i New york.

Köp boken Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right på Studentapan och spara pengar.

Referera till Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right

Harvard

Trout, J. & Trout (2001). Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right. McGraw-Hill Education.

Oxford

Trout, Jack & Trout, Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right (McGraw-Hill Education, 2001).

APA

Trout, J., & Trout. (2001). Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right. McGraw-Hill Education.

Vancouver

Trout J, Trout. Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right. McGraw-Hill Education; 2001.