Begagnad
Begagnad
Practical tourism researchUpplaga 1
- Upplaga: 1a upplagan
- Utgiven: 2010
- ISBN: 9781845936327
- Sidor: 272 st
- Förlag: CAB International
- Format: Häftad
- Språk: Engelska
Om boken
"Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understand, manage, and conduct research. The book also provides practical advice on tasks from planning to reporting the results of a research project. Skills such as questionnaire design, sample selection, and interviewing are covered, as well as analytical tools such as the development of scales and indices, assessment of advertising performance, benchmarking, market segmentation, case studies, and content and visual analysis. Drawing on the author's extensive experience in tourism research, this practical text is an essential resource for students of tourism research as well as tourism consultants and managers."--pub. desc.
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Mer om Practical tourism research (2010)
2010 släpptes boken Practical tourism research skriven av Stephen L. J. Smith. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 272 sidor. Förlaget bakom boken är CAB International.
Köp boken Practical tourism research på Studentapan och spara pengar.
Referera till Practical tourism research (Upplaga 1)
Harvard
Smith, S. L. J. (2010). Practical tourism research. 1:a uppl. CAB International.
Oxford
Smith, Stephen L. J., Practical tourism research, 1 uppl. (CAB International, 2010).
APA
Smith, S. L. J. (2010). Practical tourism research (1:a uppl.). CAB International.
Vancouver
Smith SLJ. Practical tourism research. 1:a uppl. CAB International; 2010.
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