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Promoting Fashion
- Utgiven: 2018
- ISBN: 9781786272157
- Sidor: 224 st
- Förlag: Laurence King Publishing
- Format: Häftad
- Språk: Engelska
Om boken
The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows and sales promotions, plus costing a campaign. These are supported by case studies and interviews with leading professionals.
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Mer om Promoting Fashion (2018)
I augusti 2018 släpptes boken Promoting Fashion skriven av Barbara Graham, Caline Anouti. Den är skriven på engelska och består av 224 sidor. Förlaget bakom boken är Laurence King Publishing.
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Referera till Promoting Fashion
Harvard
Graham, B. & Anouti, C. (2018). Promoting Fashion. Laurence King Publishing.
Oxford
Graham, Barbara & Anouti, Caline, Promoting Fashion (Laurence King Publishing, 2018).
APA
Graham, B., & Anouti, C. (2018). Promoting Fashion. Laurence King Publishing.
Vancouver
Graham B, Anouti C. Promoting Fashion. Laurence King Publishing; 2018.
