Relationship marketing : strategy and implementation
- Utgiven: 1999
- ISBN: 9780750636261
- Sidor: 524 st
- Förlag: Butterworth-Heinemann
- Format: Inbunden
- Språk: Engelska
Om boken
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.
Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
Major addition to relationship marketing literature
Supports the relationship marketing titles that we already publish successfully
Author team are amongst the UK's leading authorities in the sector
Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker
Mer om Relationship marketing : strategy and implementation (1999)
1999 släpptes boken Relationship marketing : strategy and implementation skriven av Helen Peck. Den är skriven på engelska och består av 524 sidor. Förlaget bakom boken är Butterworth-Heinemann.
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Referera till Relationship marketing : strategy and implementation
Harvard
Peck, H. (1999). Relationship marketing : strategy and implementation. Butterworth-Heinemann.
Oxford
Peck, Helen, Relationship marketing : strategy and implementation (Butterworth-Heinemann, 1999).
APA
Peck, H. (1999). Relationship marketing : strategy and implementation. Butterworth-Heinemann.
Vancouver
Peck H. Relationship marketing : strategy and implementation. Butterworth-Heinemann; 1999.
