Reputation : realizing value from the corporate image
- Utgiven: 1996
- ISBN: 9780875846330
- Sidor: 441 st
- Förlag: Boston, Mass. Harvard Business School Press
- Format: Inbunden
- Språk: Engelska
Om boken
In the first book to quantify the economic returns of reputation, Fombrun shows that by developing strong and consistent images, well-regarded companies create hidden assets that give them a distinct competitive advantage. This book takes readers on a whirlwind tour of how companies build credibility and status. Fombrun shows how major organizations in such diverse settings as the fashion, investment banking, and packaged goods industries - and even U.S. business schools - compete for prestige and achieve celebrity.
Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker
Mer om Reputation : realizing value from the corporate image (1996)
1996 släpptes boken Reputation : realizing value from the corporate image skriven av Charles J. Fombrun. Den är skriven på engelska och består av 441 sidor. Förlaget bakom boken är Boston, Mass. Harvard Business School Press.
Köp boken Reputation : realizing value from the corporate image på Studentapan och spara pengar.
Referera till Reputation : realizing value from the corporate image
Harvard
Fombrun, C. J. (1996). Reputation : realizing value from the corporate image. Boston, Mass. Harvard Business School Press.
Oxford
Fombrun, Charles J., Reputation : realizing value from the corporate image (Boston, Mass. Harvard Business School Press, 1996).
APA
Fombrun, C. J. (1996). Reputation : realizing value from the corporate image. Boston, Mass. Harvard Business School Press.
Vancouver
Fombrun CJ. Reputation : realizing value from the corporate image. Boston, Mass. Harvard Business School Press; 1996.
