RESEARCH METHODS AND DATA ANALYSIS FOR BUSINESS DECISIONS : a primer using; James E. Sallis; 2021
Begagnad
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RESEARCH METHODS AND DATA ANALYSIS FOR BUSINESS DECISIONS : a primer using; James E. Sallis; 2021
Begagnad
-10%

RESEARCH METHODS AND DATA ANALYSIS FOR BUSINESS DECISIONS : a primer using

av James E. Sallis

  • Utgiven: 2021
  • ISBN: 9783030844202
  • Sidor: 258 st
  • Förlag: SPRINGER NATURE
  • Format: Inbunden
  • Språk: Engelska

Om boken

This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.

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Mer om RESEARCH METHODS AND DATA ANALYSIS FOR BUSINESS DECISIONS : a primer using (2021)

2021 släpptes boken RESEARCH METHODS AND DATA ANALYSIS FOR BUSINESS DECISIONS : a primer using skriven av James E. Sallis. Den är skriven på engelska och består av 258 sidor. Förlaget bakom boken är SPRINGER NATURE.

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Referera till RESEARCH METHODS AND DATA ANALYSIS FOR BUSINESS DECISIONS : a primer using

Harvard

Sallis, J. E. (2021). RESEARCH METHODS AND DATA ANALYSIS FOR BUSINESS DECISIONS : a primer using. SPRINGER NATURE.

Oxford

Sallis, James E., RESEARCH METHODS AND DATA ANALYSIS FOR BUSINESS DECISIONS : a primer using (SPRINGER NATURE, 2021).

APA

Sallis, J. E. (2021). RESEARCH METHODS AND DATA ANALYSIS FOR BUSINESS DECISIONS : a primer using. SPRINGER NATURE.

Vancouver

Sallis JE. RESEARCH METHODS AND DATA ANALYSIS FOR BUSINESS DECISIONS : a primer using. SPRINGER NATURE; 2021.