Retailization : brand survival in the age of retailer power
- Utgiven: 2006
- ISBN: 9780749446895
- Sidor: 221 st
- Förlag: Kogan Page
- Format: Häftad
- Språk: Engelska
Om boken
Presents an innovative and pragmatic step-by-step process to help businesses rethink their brand efforts around the retail strategies that best meet the needs of today's shoppers. Illustrates how brand power is inexorably being replaced by retailer power. Based on a two-year study conducted by AC Nielsen and BBDO Europe --the largest global study on selling branded products ever conducted -- the book reveals how corporations and their brands are dealing (or not dealing ) with this new era.
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Mer om Retailization : brand survival in the age of retailer power (2006)
2006 släpptes boken Retailization : brand survival in the age of retailer power skriven av Lars Thomassen. Den är skriven på engelska och består av 221 sidor. Förlaget bakom boken är Kogan Page.
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Referera till Retailization : brand survival in the age of retailer power
Harvard
Thomassen, L. (2006). Retailization : brand survival in the age of retailer power. Kogan Page.
Oxford
Thomassen, Lars, Retailization : brand survival in the age of retailer power (Kogan Page, 2006).
APA
Thomassen, L. (2006). Retailization : brand survival in the age of retailer power. Kogan Page.
Vancouver
Thomassen L. Retailization : brand survival in the age of retailer power. Kogan Page; 2006.
