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Romancing the market
- Utgiven: 1998
- ISBN: 9780415184182
- Sidor: 312 st
- Förlag: Routledge
- Format: Häftad
- Språk: Engelska
Om boken
Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement.
The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.
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Mer om Romancing the market (1998)
1998 släpptes boken Romancing the market skriven av Stephen Brown, Bill Clarke, Anne Marie Doherty. Den är skriven på engelska och består av 312 sidor. Förlaget bakom boken är Routledge.
Köp boken Romancing the market på Studentapan och spara pengar.
Referera till Romancing the market
Harvard
Brown, S., Clarke, B. & Doherty, A. M. (1998). Romancing the market. Routledge.
Oxford
Brown, Stephen, Clarke, Bill & Doherty, Anne Marie, Romancing the market (Routledge, 1998).
APA
Brown, S., Clarke, B., & Doherty, A. M. (1998). Romancing the market. Routledge.
Vancouver
Brown S, Clarke B, Doherty AM. Romancing the market. Routledge; 1998.
