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Seducing the Subconscious: The Psychology of Emotional Influence in AdvertiUpplaga 1
- Upplaga: 1a upplagan
- Utgiven: 2012
- ISBN: 9780470974889
- Sidor: 240 st
- Förlag: John Wiley & Sons
- Format: Häftad
- Språk: Engelska
Om boken
Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.
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Mer om Seducing the Subconscious: The Psychology of Emotional Influence in Adverti (2012)
I april 2012 släpptes boken Seducing the Subconscious: The Psychology of Emotional Influence in Adverti skriven av Robert Heath. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 240 sidor. Förlaget bakom boken är John Wiley & Sons som har sitt säte i Hoboken.
Köp boken Seducing the Subconscious: The Psychology of Emotional Influence in Adverti på Studentapan och spara pengar.
Referera till Seducing the Subconscious: The Psychology of Emotional Influence in Adverti (Upplaga 1)
Harvard
Heath, R. (2012). Seducing the Subconscious: The Psychology of Emotional Influence in Adverti. 1:a uppl. John Wiley & Sons.
Oxford
Heath, Robert, Seducing the Subconscious: The Psychology of Emotional Influence in Adverti, 1 uppl. (John Wiley & Sons, 2012).
APA
Heath, R. (2012). Seducing the Subconscious: The Psychology of Emotional Influence in Adverti (1:a uppl.). John Wiley & Sons.
Vancouver
Heath R. Seducing the Subconscious: The Psychology of Emotional Influence in Adverti. 1:a uppl. John Wiley & Sons; 2012.
