Selling and sales managementUpplaga 10
- Upplaga: 10e upplagan
- Utgiven: 2015
- ISBN: 9781292078007
- Sidor: 544 st
- Förlag: Pearson Education Limited
- Format: Häftad
- Språk: Engelska
Om boken
Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area.
This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment.
This edition contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.
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Mer om Selling and sales management (2015)
2015 släpptes boken Selling and sales management skriven av Geoffrey Lancaster. Det är den 10e upplagan av kursboken. Den är skriven på engelska och består av 544 sidor. Förlaget bakom boken är Pearson Education Limited.
Köp boken Selling and sales management på Studentapan och spara pengar.
Referera till Selling and sales management (Upplaga 10)
Harvard
Lancaster, G. (2015). Selling and sales management. 10:e uppl. Pearson Education Limited.
Oxford
Lancaster, Geoffrey, Selling and sales management, 10 uppl. (Pearson Education Limited, 2015).
APA
Lancaster, G. (2015). Selling and sales management (10:e uppl.). Pearson Education Limited.
Vancouver
Lancaster G. Selling and sales management. 10:e uppl. Pearson Education Limited; 2015.
