Service Management and Marketing: Customer Management in Service Competitio; Christian Gronroos; 2015
-46%
Service Management and Marketing: Customer Management in Service Competitio; Christian Gronroos; 2015
-46%

Service Management and Marketing: Customer Management in Service Competitio Upplaga 1

av Christian Gronroos

5.0

(1)

  • Upplaga: 1a upplagan
  • Utgiven: 2015
  • ISBN: 9781118921449
  • Sidor: 528 st
  • Förlag: John Wiley & Sons
  • Format: Häftad
  • Språk: Engelska

Om boken

Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management of service firms as well as of product manufacturers which want to become service providers. With a wide base of examples, Christian Grönroos draws on decades of experience to explain how to manage any organization as a service business and move closer to current and future customers. Service logic and service management are all about customer-focused outside-in management, using current academic research and business practice to make organizations more successful in the service-based economy. The author has created a unique set of YouTube video lectures, one per chapter, to enhance the chapter topics and further bring the concepts to life:  https://www.youtube.com/watch?v=Ok5aU-aB3VI&list=PLGI2ZA6GM9FsuxR0RV9VATJjLfPEzQVh-

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Mer om Service Management and Marketing: Customer Management in Service Competitio (2015)

I juli 2015 släpptes boken Service Management and Marketing: Customer Management in Service Competitio skriven av Christian Gronroos. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 528 sidor. Förlaget bakom boken är John Wiley & Sons som har sitt säte i Hoboken.

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Harvard

Gronroos, C. (2015). Service Management and Marketing: Customer Management in Service Competitio. 1:a uppl. John Wiley & Sons.

Oxford

Gronroos, Christian, Service Management and Marketing: Customer Management in Service Competitio, 1 uppl. (John Wiley & Sons, 2015).

APA

Gronroos, C. (2015). Service Management and Marketing: Customer Management in Service Competitio (1:a uppl.). John Wiley & Sons.

Vancouver

Gronroos C. Service Management and Marketing: Customer Management in Service Competitio. 1:a uppl. John Wiley & Sons; 2015.

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