Service management and marketing : managing the moments of truth in service competition
- Utgiven: 1990
- ISBN: 9780669200355
- Sidor: 298 st
- Förlag: Lexington, Mass. Lexington Books
- Format: Inbunden
- Språk: Engelska
Om boken
Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented management and analyzes the impact that service- dominated competition has had and will continue to have on management thinking and decision making. He includes practical advice on how to cope with specific situations relative to the consumptive process. Annotation copyrighted by Book News, Inc., Portland, OR
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Mer om Service management and marketing : managing the moments of truth in service competition (1990)
1990 släpptes boken Service management and marketing : managing the moments of truth in service competition skriven av Christian Grönroos. Den är skriven på engelska och består av 298 sidor. Förlaget bakom boken är Lexington, Mass. Lexington Books.
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Referera till Service management and marketing : managing the moments of truth in service competition
Harvard
Grönroos, C. (1990). Service management and marketing : managing the moments of truth in service competition. Lexington, Mass. Lexington Books.
Oxford
Grönroos, Christian, Service management and marketing : managing the moments of truth in service competition (Lexington, Mass. Lexington Books, 1990).
APA
Grönroos, C. (1990). Service management and marketing : managing the moments of truth in service competition. Lexington, Mass. Lexington Books.
Vancouver
Grönroos C. Service management and marketing : managing the moments of truth in service competition. Lexington, Mass. Lexington Books; 1990.
