Services marketing; Valarie A. Zeithaml; 1996
Begagnad
Services marketing; Valarie A. Zeithaml; 1996
Begagnad

Services marketing

av Valarie A. Zeithaml

  • Utgiven: 1996
  • ISBN: 9780071148818
  • Sidor: 700 st
  • Förlag: McGraw-Hill
  • Format: Bok
  • Språk: Engelska

Om boken

This text replaces the 4Ps with the Gaps Model of Service Quality which makes explicit the difference between the marketing of goods and the marketing of services. Topics covered include: service quality; measuring service quality; links between marketing and other disciplines; and transforming a product firm into a service firm. The book focuses on customer expectations and perceptions, including customer-based pricing and value-pricing strategies to reflect the way to incorporate the customer into all decisions. Chapters discuss international services marketing and six case studies end the book.

Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker

Mer om Services marketing (1996)

1996 släpptes boken Services marketing skriven av Valarie A. Zeithaml. Den är skriven på engelska och består av 700 sidor. Förlaget bakom boken är McGraw-Hill som har sitt säte i New york.

Köp boken Services marketing på Studentapan och spara pengar.

Referera till Services marketing

Harvard

Zeithaml, V. A. (1996). Services marketing. McGraw-Hill.

Oxford

Zeithaml, Valarie A., Services marketing (McGraw-Hill, 1996).

APA

Zeithaml, V. A. (1996). Services marketing. McGraw-Hill.

Vancouver

Zeithaml VA. Services marketing. McGraw-Hill; 1996.

Köp boken