Services marketing
- Utgiven: 1996
- ISBN: 9780071148818
- Sidor: 700 st
- Förlag: McGraw-Hill
- Format: Bok
- Språk: Engelska
Om boken
This text replaces the 4Ps with the Gaps Model of Service Quality which makes explicit the difference between the marketing of goods and the marketing of services. Topics covered include: service quality; measuring service quality; links between marketing and other disciplines; and transforming a product firm into a service firm. The book focuses on customer expectations and perceptions, including customer-based pricing and value-pricing strategies to reflect the way to incorporate the customer into all decisions. Chapters discuss international services marketing and six case studies end the book.
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Mer om Services marketing (1996)
1996 släpptes boken Services marketing skriven av Valarie A. Zeithaml, Mary Jo Bitner. Den är skriven på engelska och består av 700 sidor. Förlaget bakom boken är McGraw-Hill som har sitt säte i New york.
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Referera till Services marketing
Harvard
Zeithaml, V. A. & Bitner, M. J. (1996). Services marketing. McGraw-Hill.
Oxford
Zeithaml, Valarie A. & Bitner, Mary Jo, Services marketing (McGraw-Hill, 1996).
APA
Zeithaml, V. A., & Bitner, M. J. (1996). Services marketing. McGraw-Hill.
Vancouver
Zeithaml VA, Bitner MJ. Services marketing. McGraw-Hill; 1996.
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