Services marketing : integrating customer focus across the firmUpplaga 2
- Upplaga: 2a upplagan
- Utgiven: 2000
- ISBN: 9780071169943
- Förlag: Irwin/McGraw-Hill
- Format: Häftad
- Språk: Engelska
Om boken
Services Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model gap by gap. Each part of the book includes multiple chapters with strategies for understanding and closing the critical gaps. Customer behavior, expectations, and perceptions are discussed early in the text to form the basis for understanding services marketing strategy and the managerial content, in the rest of the text, is framed by the GAPS model. Additionally, the authors continue to refine conceptual frameworks for developing effective services marketing strategy and have incorporated more coverage of the use of technology and business-to-business applications in this edition.
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Mer om Services marketing : integrating customer focus across the firm (2000)
2000 släpptes boken Services marketing : integrating customer focus across the firm skriven av Valarie A Zeithaml. Det är den 2a upplagan av kursboken. Den är skriven på engelska. Förlaget bakom boken är Irwin/McGraw-Hill.
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Referera till Services marketing : integrating customer focus across the firm (Upplaga 2)
Harvard
Zeithaml, V. A. (2000). Services marketing : integrating customer focus across the firm. 2:a uppl. Irwin/McGraw-Hill.
Oxford
Zeithaml, Valarie A, Services marketing : integrating customer focus across the firm, 2 uppl. (Irwin/McGraw-Hill, 2000).
APA
Zeithaml, V. A. (2000). Services marketing : integrating customer focus across the firm (2:a uppl.). Irwin/McGraw-Hill.
Vancouver
Zeithaml VA. Services marketing : integrating customer focus across the firm. 2:a uppl. Irwin/McGraw-Hill; 2000.
