Storytelling : branding in practiceUpplaga 1
- Upplaga: 1a upplagan
- Utgiven: 2005
- ISBN: 9783540235019
- Sidor: 238 st
- Förlag: Springer
- Format: Inbunden
- Språk: Engelska
Om boken
As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally.
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Mer om Storytelling : branding in practice (2005)
2005 släpptes boken Storytelling : branding in practice skriven av Klaus Fog. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 238 sidor. Förlaget bakom boken är Springer.
Köp boken Storytelling : branding in practice på Studentapan och spara pengar.
Referera till Storytelling : branding in practice (Upplaga 1)
Harvard
Fog, K. (2005). Storytelling : branding in practice. 1:a uppl. Springer.
Oxford
Fog, Klaus, Storytelling : branding in practice, 1 uppl. (Springer, 2005).
APA
Fog, K. (2005). Storytelling : branding in practice (1:a uppl.). Springer.
Vancouver
Fog K. Storytelling : branding in practice. 1:a uppl. Springer; 2005.
