Strategic Brand Management Upplaga 4
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisionsand thus improving the long-term profitability of specific brand strategies.
Upplaga: 4e upplagan
Utgiven: 2012
ISBN: 9780132664257
Förlag: Pearson
Format: Inbunden
Språk: Engelska
Sidor: 608 st
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisionsand thus improving the long-term profitability of specific brand strategies.
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