Kevin Lane Keller

Strategic brand management : building, measuring, and managing brand equity

av Kevin Lane Keller (2020)

Strategic brand management : a European perspective

av Kevin Lane Keller (2012)

Marketing Management

av Philip Kotler, Kevin Lane Keller (2012)

Marketing Management

av Philip Kotler, Kevin Lane Keller (2005)

Strategic brand management : building, measurement and managing brand equity

av Kevin Lane Keller (2013)

Strategic brand management : building, measuring, and managing brand equity

av Kevin Lane Keller (2003)

Marketing Management

av Philip Kotler, Svend Hollensen, Christian Homburg m.fl. (1996)

Strategic brand management : building, measurement and managing brand equity

av Kevin Lane Keller (2013)

Strategic brand management : a European perspective

av Kevin Lane Keller (2008)

Marketing Management, Global Edition

av Philip Kotler, Kevin Lane Keller (2015)

Strategic brand management : building, measuring, and managing brand equity

av Kevin Lane Keller (2003)

Strategic brand management : building, measuring and managing brand equity

av Kevin Lane Keller (1998)

Framework for Marketing Management

av Kotler Philip, Kevin Lane Keller (2015)

A Framework for Marketing Management

av Philip Kotler, Kevin Lane Keller (2008)

Strategic brand management : building, measuring, and managing brand equity

av Kevin Lane Keller (2008)

Strategic brand management : building, measuring and managing brand equity

av Kevin Lane Keller (2008)

Strategic brand management : building, measuring, and managing brand equity

av Kevin Lane Keller (2003)

Strategic Brand Management

av Kevin Lane Keller (2002)