Strategic brand management : building, measuring, and managing brand equityUpplaga 2
- Upplaga: 2a upplagan
- Utgiven: 2003
- ISBN: 9780131105836
- Sidor: 788 st
- Förlag: Upper Saddle River, N.J. Prentice-Hall
- Format: Häftad
- Språk: Engelska
Om boken
Incorporating developments from both academia and industry, this exploration of brands, brand equity and strategic brand management combines a theoretical foundation with numerous techniques and practical insights. Suitable for both graduates and upper-level undergraduates.
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Mer om Strategic brand management : building, measuring, and managing brand equity (2003)
2003 släpptes boken Strategic brand management : building, measuring, and managing brand equity skriven av Kevin Lane Keller. Det är den 2a upplagan av kursboken. Den är skriven på engelska och består av 788 sidor. Förlaget bakom boken är Upper Saddle River, N.J. Prentice-Hall.
Köp boken Strategic brand management : building, measuring, and managing brand equity på Studentapan och spara pengar.
Referera till Strategic brand management : building, measuring, and managing brand equity (Upplaga 2)
Harvard
Keller, K. L. (2003). Strategic brand management : building, measuring, and managing brand equity. 2:a uppl. Upper Saddle River, N.J. Prentice-Hall.
Oxford
Keller, Kevin Lane, Strategic brand management : building, measuring, and managing brand equity, 2 uppl. (Upper Saddle River, N.J. Prentice-Hall, 2003).
APA
Keller, K. L. (2003). Strategic brand management : building, measuring, and managing brand equity (2:a uppl.). Upper Saddle River, N.J. Prentice-Hall.
Vancouver
Keller KL. Strategic brand management : building, measuring, and managing brand equity. 2:a uppl. Upper Saddle River, N.J. Prentice-Hall; 2003.
