Strategic management of technology and innovation; Robert A. Burgelman; 2001
Begagnad
Strategic management of technology and innovation; Robert A. Burgelman; 2001
Begagnad

Strategic management of technology and innovationUpplaga 3

av Robert A. Burgelman

  • Upplaga: 3e upplagan
  • Utgiven: 2001
  • ISBN: 9780072312836
  • Sidor: 990 st
  • Förlag: McGraw-Hill/Irwin
  • Språk: Engelska

Om boken

This text has been written for a course in technology and innovation. It covers contemporary research by using a combination of text, readings, and cases. Based on reviewer response to a survey, the authors have updated many of the cases that instructors found outdated or lacking. Classic cases such as Claire McCloud have been kept, while newer cases such as Intel Corporation in 1999 have been added. There is also a strong set of readings from sources such as Harvard Business Review, California Management Review, and Sloan Management Review.

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Mer om Strategic management of technology and innovation (2001)

2001 släpptes boken Strategic management of technology and innovation skriven av Robert A. Burgelman. Det är den 3e upplagan av kursboken. Den är skriven på engelska och består av 990 sidor. Förlaget bakom boken är McGraw-Hill/Irwin.

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Referera till Strategic management of technology and innovation (Upplaga 3)

Harvard

Burgelman, R. A. (2001). Strategic management of technology and innovation. 3:e uppl. McGraw-Hill/Irwin.

Oxford

Burgelman, Robert A., Strategic management of technology and innovation, 3 uppl. (McGraw-Hill/Irwin, 2001).

APA

Burgelman, R. A. (2001). Strategic management of technology and innovation (3:e uppl.). McGraw-Hill/Irwin.

Vancouver

Burgelman RA. Strategic management of technology and innovation. 3:e uppl. McGraw-Hill/Irwin; 2001.

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