Strategic marketing : creating competitive advantage; Douglas West, John Ford, Essam Ibrahim; 2010

Strategic marketing : creating competitive advantage Upplaga 2

av Douglas West, John Ford, Essam Ibrahim
This book examines the ways in which companies create and sustain their competitive advantage. Utilizing a marketing strategy framework which provides you with the tools and techniques to assess the role of marketing strategy in an organization and to evaluate its impact and contribution.
This book examines the ways in which companies create and sustain their competitive advantage. Utilizing a marketing strategy framework which provides you with the tools and techniques to assess the role of marketing strategy in an organization and to evaluate its impact and contribution.
Upplaga: 2a upplagan
Utgiven: 2010
ISBN: 9780199556601
Förlag: Oxford University Press
Språk: Engelska
Sidor: 585 st
This book examines the ways in which companies create and sustain their competitive advantage. Utilizing a marketing strategy framework which provides you with the tools and techniques to assess the role of marketing strategy in an organization and to evaluate its impact and contribution.
This book examines the ways in which companies create and sustain their competitive advantage. Utilizing a marketing strategy framework which provides you with the tools and techniques to assess the role of marketing strategy in an organization and to evaluate its impact and contribution.
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