
Strategic marketing : creating competitive advantage Upplaga 2
This book examines the ways in which companies create and sustain their competitive advantage. Utilizing a marketing strategy framework which provides you with the tools and techniques to assess the role of marketing strategy in an organization and to evaluate its impact and contribution.
Upplaga: 2a upplagan
Utgiven: 2010
ISBN: 9780199556601
Förlag: Oxford University Press
Språk: Engelska
Sidor: 585 st
This book examines the ways in which companies create and sustain their competitive advantage. Utilizing a marketing strategy framework which provides you with the tools and techniques to assess the role of marketing strategy in an organization and to evaluate its impact and contribution.
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