Begagnad
Begagnad
Strategic marketing management
- Utgiven: 1997
- ISBN: 9780077092276
- Sidor: 720 st
- Förlag: McGraw-Hill
- Format: Häftad
- Språk: Engelska
Om boken
This is a post-introductory text to marketing in Europe. It comprises five parts illustrated with 15 case studies. In Part 1, a distinction is made between operational marketing and strategic marketing and it is shown why, in the new European macromarket, strategy is most important and argues that the entire organization must be market orientated. Part 2 begins with an analysis of the needs of individuals and organizations in order to establish the buyer's purchase and response behaviour and the role of market research in this process. Part 3 is devoted to the tasks of strategic marketing. Part 4 deals with issues of implementation, with Part 5 providing international case studies.
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Mer om Strategic marketing management (1997)
1997 släpptes boken Strategic marketing management skriven av Jean-Jacques Lambin. Den är skriven på engelska och består av 720 sidor. Förlaget bakom boken är McGraw-Hill som har sitt säte i New york.
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Referera till Strategic marketing management
Harvard
Lambin, J.-J. (1997). Strategic marketing management. McGraw-Hill.
Oxford
Lambin, Jean-Jacques, Strategic marketing management (McGraw-Hill, 1997).
APA
Lambin, J.-J. (1997). Strategic marketing management. McGraw-Hill.
Vancouver
Lambin JJ. Strategic marketing management. McGraw-Hill; 1997.
