Strategies for e-business : creating value through electronic and mobile commerce : concepts and casesUpplaga 3

Focusing on strategic management concepts and linking them to actual case studies of companies engaged in e-business activities (both successful and unsuccessful), this thoroughly updated third edition of Strategies for e-Business applies strategic thinking to the very latest developments in e-Business technology. Strategies for e-Business enables you to think critically about the subject through the following features: A comprehensive e-business strategy framework - based on rigorous and time-proven concepts from the field of strategic management, which were adapted to the specific context of e-business. An e-business roadmap - a guide to help in the formulation and implementation process of an e-business strategy with extensive cross-references to the more detailed e-business strategy framework. A detailed study approach for e-business strategy - Learn how to improve creativity and analytical ability, key aspects of the strategy formulation process, through the use of concepts and case studies. In-depth case studies - The book contains 23 real-world case studies, including some award-winning cases, which provide in-depth accounts of how companies in several industries (ranging from finance and insurance to manufacturing to telecommunications and media) and different countries (in Europe, North America, Africa and Asia) have developed and implemented e-business, electronic commerce or mobile e-commerce strategies. Geographic focus on developed and emerging markets - the wide variety of countries that are involved in the case studies helps to provide insights into the specific business environment and national culture by which each are characterised. The third edition of Strategies for e-Business is ideal for MBA students, upper level undergraduates and practitioners studying courses on strategy and technology management. This new edition is also a key resource for senior managers, business strategists, entrepreneurs and consultants wanting the latest guidance on successful e-Business strategies. 'Marketing has changed more in the last 10 years than in the previous 90 years.  Much of it is due to digital marketing.  Companies won't last if they fail to apply digital marketing.  Yet less than half of marketing managers feel confident about digital marketing.  That is why this book is so important to them and to their companies.' Philip Kotler, Northwestern University (IL, USA) 'Including complete configurations in thinking, actions, outcomes, advances, delays, roadblocks, and breakthroughs (the nitty-gritty steps/revisions) in 50+ different e-business models makes Strategies for E...