Technology strategies for the hospitality industry

Cutting edge in perspective, this is the first book to view Hospitality Information Systems as a source for business growth as opposed to a cost center. Exceptionally practical in approach, it explores current industry uses, and features case studies, industry interviews, and an interactive CD-ROM with current applications. Readers learn how to develop new business strategies and tools, including database marketing, redefining the product mix, and working within the new developmental structure of service sector organizations. Computing Essentials. Networking, Internet and Telecommunications. Applications in E-Commerce in Hospitality. RMS, POS, Catering Management, Convention Management. PMS and Back Office. CRS/QIS. Databases, CRM, Marketing. Strategic Hospitality Technology Investment. Electronic Media and Public Relations and Corporate Identity. Hospitality Technology as a Career. Advances in Hospitality Information Systems. For anyone working in the Hospitality industry.