The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns; Pete Barry; 2008
Begagnad
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns; Pete Barry; 2008
Begagnad

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaignsUpplaga 2

av Pete Barry

  • Upplaga: 2a upplagan
  • Utgiven: 2008
  • ISBN: 9780500514054
  • Sidor: 272 st
  • Förlag: Thames & Hudson
  • Format: Inbunden
  • Språk: Engelska

Om boken

Here is a systematically presented course on everything anyone needs to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don’t, The Advertising Concept Book can help anyone produce better advertising.

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Mer om The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns (2008)

2008 släpptes boken The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns skriven av Pete Barry. Det är den 2a upplagan av kursboken. Den är skriven på engelska och består av 272 sidor. Förlaget bakom boken är Thames & Hudson.

Köp boken The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns på Studentapan och spara pengar.

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Referera till The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns (Upplaga 2)

Harvard

Barry, P. (2008). The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns. 2:a uppl. Thames & Hudson.

Oxford

Barry, Pete, The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns, 2 uppl. (Thames & Hudson, 2008).

APA

Barry, P. (2008). The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns (2:a uppl.). Thames & Hudson.

Vancouver

Barry P. The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns. 2:a uppl. Thames & Hudson; 2008.

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