The brains behind great ad campaigns : creative collaboration between copywriters and art directors; Margo Berman; 2009
Begagnad
-12%
The brains behind great ad campaigns : creative collaboration between copywriters and art directors; Margo Berman; 2009
Begagnad
-12%

The brains behind great ad campaigns : creative collaboration between copywriters and art directors

av Margo Berman

  • Utgiven: 2009
  • ISBN: 9780742555518
  • Sidor: 240 st
  • Förlag: Lanham, Md. Rowman & Littlefield Publishers
  • Format: Häftad
  • Språk: Engelska

Om boken

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

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Mer om The brains behind great ad campaigns : creative collaboration between copywriters and art directors (2009)

2009 släpptes boken The brains behind great ad campaigns : creative collaboration between copywriters and art directors skriven av Margo Berman. Den är skriven på engelska och består av 240 sidor. Förlaget bakom boken är Lanham, Md. Rowman & Littlefield Publishers.

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Harvard

Berman, M. (2009). The brains behind great ad campaigns : creative collaboration between copywriters and art directors. Lanham, Md. Rowman & Littlefield Publishers.

Oxford

Berman, Margo, The brains behind great ad campaigns : creative collaboration between copywriters and art directors (Lanham, Md. Rowman & Littlefield Publishers, 2009).

APA

Berman, M. (2009). The brains behind great ad campaigns : creative collaboration between copywriters and art directors. Lanham, Md. Rowman & Littlefield Publishers.

Vancouver

Berman M. The brains behind great ad campaigns : creative collaboration between copywriters and art directors. Lanham, Md. Rowman & Littlefield Publishers; 2009.

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