The Cambridge handbook of consumer psychology; Michael I. Norton, Derek D. Rucker, Cait Lamberton; 2015
Begagnad
The Cambridge handbook of consumer psychology; Michael I. Norton, Derek D. Rucker, Cait Lamberton; 2015
Begagnad

The Cambridge handbook of consumer psychology

av Michael I. Norton, Derek D. Rucker, Cait Lamberton

  • Utgiven: 2015
  • ISBN: 9781107069206
  • Sidor: 780 st
  • Förlag: Cambridge University Press
  • Format: Inbunden
  • Språk: Engelska

Om boken

Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This Handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. Leading scholars summarize past and current findings, and consider future lines of inquiry to deepen our understanding of the psychology behind consumers' decision making, their interactions with other consumers, and the effects of societal factors on consumption. The Cambridge Handbook of Consumer Psychology will act as a valuable guide for faculty as well as graduate and undergraduate students in psychology, marketing, management, sociology, and anthropology.

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Mer om The Cambridge handbook of consumer psychology (2015)

2015 släpptes boken The Cambridge handbook of consumer psychology skriven av Michael I. Norton, Derek D. Rucker, Cait Lamberton. Den är skriven på engelska och består av 780 sidor. Förlaget bakom boken är Cambridge University Press.

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Harvard

Norton, M. I., Rucker, D. D. & Lamberton, C. (2015). The Cambridge handbook of consumer psychology. Cambridge University Press.

Oxford

Norton, Michael I., Rucker, Derek D. & Lamberton, Cait, The Cambridge handbook of consumer psychology (Cambridge University Press, 2015).

APA

Norton, M. I., Rucker, D. D., & Lamberton, C. (2015). The Cambridge handbook of consumer psychology. Cambridge University Press.

Vancouver

Norton MI, Rucker DD, Lamberton C. The Cambridge handbook of consumer psychology. Cambridge University Press; 2015.

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