Begagnad
-24%
Begagnad
-24%
The discourse of advertisingUpplaga 2
- Upplaga: 2a upplagan
- Utgiven: 2001
- ISBN: 9780415234559
- Sidor: 268 st
- Förlag: Routledge
- Format: Häftad
- Språk: Engelska
Om boken
The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy,Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.
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Mer om The discourse of advertising (2001)
2001 släpptes boken The discourse of advertising skriven av Guy Cook. Det är den 2a upplagan av kursboken. Den är skriven på engelska och består av 268 sidor. Förlaget bakom boken är Routledge.
Köp boken The discourse of advertising på Studentapan och spara uppåt 24% jämfört med lägsta nypris hos bokhandeln.
Referera till The discourse of advertising (Upplaga 2)
Harvard
Cook, G. (2001). The discourse of advertising. 2:a uppl. Routledge.
Oxford
Cook, Guy, The discourse of advertising, 2 uppl. (Routledge, 2001).
APA
Cook, G. (2001). The discourse of advertising (2:a uppl.). Routledge.
Vancouver
Cook G. The discourse of advertising. 2:a uppl. Routledge; 2001.
