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The end of fashion : how marketing changed the clothing business forever
- Utgiven: 2000
- ISBN: 9780060958206
- Sidor: 352 st
- Förlag: Quill
- Format: Häftad
- Språk: Engelska
Om boken
A solid, hard-hitting, and uncompromising journalistic look at the fashion industry.
The time when fashion was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers, the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.
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Mer om The end of fashion : how marketing changed the clothing business forever (2000)
2000 släpptes boken The end of fashion : how marketing changed the clothing business forever skriven av Teri Agins. Den är skriven på engelska och består av 352 sidor. Förlaget bakom boken är Quill.
Köp boken The end of fashion : how marketing changed the clothing business forever på Studentapan och spara pengar.
Referera till The end of fashion : how marketing changed the clothing business forever
Harvard
Agins, T. (2000). The end of fashion : how marketing changed the clothing business forever. Quill.
Oxford
Agins, Teri, The end of fashion : how marketing changed the clothing business forever (Quill, 2000).
APA
Agins, T. (2000). The end of fashion : how marketing changed the clothing business forever. Quill.
Vancouver
Agins T. The end of fashion : how marketing changed the clothing business forever. Quill; 2000.
