The Financial Times guide to business networking : how to use the power of online and offline networking for business successUpplaga 1

Voted Marketing Category Winner in the Small Business Book Awards 2012 A great practical guide to all aspects of networking stuffed with lots of quick and easy tips to help you leverage the power of your network. Ivan Misner, NY Times Bestselling author and Founder of BNI and Referral Institute The most relevant, current and comprehensive guide to business networking available. Mick Holloway, co-founder of NetLinked a must read for anyone wanting to use the power of face-to-face AND online networking to generate career and business success. Andy Lopata, Author of Recommendedand And Death Came Third If youre a busy professional, networking is the fastest and most effective way to build your business or career. Up to 80% of opportunities come from people who already know you, so the more people you know, the more chance you have of winning the new business or the new career you want. Networking is a skill you cant afford to be without. But whats the best way to do it? The Financial Times Guide to Business Networking is your definitive introduction to a joined-up networking strategy that really works. Professional networker Heather Townsend guides you through everything you need to know to get the most out of both face-to-face and online networking. This book will help you use effective business networking to get better results for less effort. It shows you how to: Use online and more traditional networking techniques to your best advantage Get the right approach, attitude and behaviours Maximise your networking success by being relevant, helpful and systematic Quickly build rapport, start a dialogue and generate strong relationships with anyone, regardless of whether you meet physically or virtually Build your credibility and visibility through networking so that you attract the right kind of opportunities Seamlessly integrate online and offline networking techniques for greater business success