The fundamentals of fashion management

TheFundamentals of Fashion Management is a visually stimulating introduction to the business of fashion, examining the processes, roles and objectives that define this multifaceted industry. The fashion industry is a very competitive sector for graduates and it is increasingly demanding, with a rise in the importance and speed of design, marketing and distribution. This book outlines all the skills that are required to be successful in the field. Each chapter explores in turn the concepts of trend prediction, fashion communication and technology, fashion buying, sourcing and supply chain, marketing and entrepreneurship. There are also a series of exercises and case studies that explore real situations within the industry, offering a complete overview of the fashion cycle and the practical issues relevant to the business.