The Future of Marketing

"In honour of The Marketing Society's 50th Anniversary we asked 50 CEOs, from some of the world's most successful companies, to answer one What role will marketing play in the future success of your business? This is what they said..." One-page statements by each of the CEOs, accompanied by beautiful reproductions of their firms' most memorable ad campaigns. The opportunity for marketers to lead -- Marketing's place at the heart of business -- Mark Allen, Dairy Crest -- Nikesh Arora, Google -- Andy Atkins, Friends of the Earth -- Peter Ayliffe, Visa Europe -- Steven Ballmer, Microsoft -- Phil Bently, British Gas -- Marc Bolland, Morrisons -- Richard Branson, Virgin Atlantic -- Richard Brown, Eurostar -- Ian Cheshire, Kingfisher -- John Chidsey, Burger King -- Mark Clare, Barratt Developments -- Vittorio Colao, Vodafone -- Richard Cousins, Compass Group -- Adam Crozier, Royal Mail -- Mark de Witte, Bacardi-Martini -- Andy Duncan, Channel 4 -- Ronan Dunne, O2 -- Charles Dunstone, The Carphone Warehouse -- James Dyson, Dyson -- Manny Fontenla, Novoa, Thomas Cook -- Martin Glenn, Birds Eye Iglo -- Tom Glocer, Thomson Reuters, -- Harvey Goldsmith, Ignite -- Bill Green, Accenture -- Andy Haste, RSA Insurance -- Mark Hunter, Molson Coors -- William Johnson, HJ Heinz -- Ray King, Bupa -- AG Lafley, Proctor & Gamble -- Terry Leahy, Tesco -- Ian Livingston, BT -- Graham Mackay, SABMiller -- Andrew Moss, Aviva -- James Murdoch, News Corporation -- Martin Narey, Barnardo's -- Paul Polman, Unilever -- Richard Reed, Innocent Drinks -- Nick Robertson, ASOS -- Stuart Rose, Marks & Spencer -- Jim Skinner, McDonald's -- Martin Sorrell, WPP -- Todd Stitzer, Cadbury -- Dianne Thompson, Camelot -- John Varley, Barclays -- Peter Voser, Royal Dutch Shell -- Paul Walsh, Diageo -- Joseph Wan, Harvey Nichols -- Sara Weller, Argos -- Ken Wood, Weetabix.