The Marketing Planning Workbook: Effective Marketing for Marketing ManagersMarketing workbooksRoutledge Critical Assessments of Leading Philosophers
- Utgiven: 1996
- ISBN: 9780415118910
- Sidor: 224 st
- Förlag: Routledge
- Format: Häftad
- Språk: Engelska
Om boken
A clear, systematic approach to marketing planning, which outlines the main features of planning techniques and strategies, and presents a step-by-step guide to the ways you can determine market objectives and develop a plan for their implementation and control.
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Mer om The Marketing Planning Workbook: Effective Marketing for Marketing ManagersMarketing workbooksRoutledge Critical Assessments of Leading Philosophers (1996)
1996 släpptes boken The Marketing Planning Workbook: Effective Marketing for Marketing ManagersMarketing workbooksRoutledge Critical Assessments of Leading Philosophers skriven av Sally Dibb, Lyndon Simkin, John Bradley. Den är skriven på engelska och består av 224 sidor. Förlaget bakom boken är Routledge.
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Referera till The Marketing Planning Workbook: Effective Marketing for Marketing ManagersMarketing workbooksRoutledge Critical Assessments of Leading Philosophers
Harvard
Dibb, S., Simkin, L. & Bradley, J. (1996). The Marketing Planning Workbook: Effective Marketing for Marketing ManagersMarketing workbooksRoutledge Critical Assessments of Leading Philosophers. Routledge.
Oxford
Dibb, Sally, Simkin, Lyndon & Bradley, John, The Marketing Planning Workbook: Effective Marketing for Marketing ManagersMarketing workbooksRoutledge Critical Assessments of Leading Philosophers (Routledge, 1996).
APA
Dibb, S., Simkin, L., & Bradley, J. (1996). The Marketing Planning Workbook: Effective Marketing for Marketing ManagersMarketing workbooksRoutledge Critical Assessments of Leading Philosophers. Routledge.
Vancouver
Dibb S, Simkin L, Bradley J. The Marketing Planning Workbook: Effective Marketing for Marketing ManagersMarketing workbooksRoutledge Critical Assessments of Leading Philosophers. Routledge; 1996.
