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The online copywriter's handbook : everything you need to know to write electronic copy that sellsUpplaga 2
- Upplaga: 2a upplagan
- Utgiven: 2002
- ISBN: 9780658020995
- Sidor: 336 st
- Förlag: McGraw-Hill
- Format: Häftad
- Språk: Engelska
Om boken
Today's #1 copywriter shows you how to grab attention and drive sales with customer-focused, results-based Web copy
in The Online Copywriter's Handbook, Robert Bly--one of the world's most honored copywriters and the bestselling author of the copywriter's handbook-- turns his attention to the unlimited marketplace of the Internet. The result? The first book to apply long-established persuasive techniques to the interactive capabilities and unique possibilities of the Web.
while the psychological hot buttons and decision drivers may be similar, the techniques of persuasion online are different--often dramatically different! Look to the online copywriter's handbook for inside tips on how to write brilliant copy for:
Websites Home pages Internet direct mail Banner ads Landing pages E-zines Web-based documents And more! let today's master copywriter show you how to take your online copywriting to the next level of effectiveness, success, and profitable results!
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Mer om The online copywriter's handbook : everything you need to know to write electronic copy that sells (2002)
2002 släpptes boken The online copywriter's handbook : everything you need to know to write electronic copy that sells skriven av Robert W. Bly. Det är den 2a upplagan av kursboken. Den är skriven på engelska och består av 336 sidor. Förlaget bakom boken är McGraw-Hill som har sitt säte i New york.
Köp boken The online copywriter's handbook : everything you need to know to write electronic copy that sells på Studentapan och spara pengar.
Referera till The online copywriter's handbook : everything you need to know to write electronic copy that sells (Upplaga 2)
Harvard
Bly, R. W. (2002). The online copywriter’s handbook : everything you need to know to write electronic copy that sells. 2:a uppl. McGraw-Hill.
Oxford
Bly, Robert W., The online copywriter’s handbook : everything you need to know to write electronic copy that sells, 2 uppl. (McGraw-Hill, 2002).
APA
Bly, R. W. (2002). The online copywriter’s handbook : everything you need to know to write electronic copy that sells (2:a uppl.). McGraw-Hill.
Vancouver
Bly RW. The online copywriter’s handbook : everything you need to know to write electronic copy that sells. 2:a uppl. McGraw-Hill; 2002.
