The Sage handbook of marketing ethics; Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R. Taylor; 2021
-44%
The Sage handbook of marketing ethics; Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R. Taylor; 2021
-44%

The Sage handbook of marketing ethics Upplaga 1

av Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R. Taylor

  • Upplaga: 1a upplagan
  • Utgiven: 2021
  • ISBN: 9781529709292
  • Sidor: 576 st
  • Förlag: SAGE Inc.
  • Format: Inbunden
  • Språk: Engelska

Om boken

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections

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Mer om The Sage handbook of marketing ethics (2021)

2021 släpptes boken The Sage handbook of marketing ethics skriven av Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R. Taylor. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 576 sidor. Förlaget bakom boken är SAGE Inc..

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Referera till The Sage handbook of marketing ethics (Upplaga 1)

Harvard

Eagle, L., Dahl, S., Pelsmacker, P. D. & Taylor, C. R. (2021). The Sage handbook of marketing ethics. 1:a uppl. SAGE Inc.

Oxford

Eagle, Lynne, Dahl, Stephan, Pelsmacker, Patrick De & Taylor, Charles R., The Sage handbook of marketing ethics, 1 uppl. (SAGE Inc., 2021).

APA

Eagle, L., Dahl, S., Pelsmacker, P. D., & Taylor, C. R. (2021). The Sage handbook of marketing ethics (1:a uppl.). SAGE Inc.

Vancouver

Eagle L, Dahl S, Pelsmacker PD, Taylor CR. The Sage handbook of marketing ethics. 1:a uppl. SAGE Inc.; 2021.

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