Third screen : the ultimate guide to mobile marketingUpplaga 2
- Upplaga: 2a upplagan
- Utgiven: 2015
- ISBN: 9781857886238
- Sidor: 256 st
- Förlag: Nicholas Brealey Publishing
- Format: Häftad
- Språk: Engelska
Om boken
With the "first screen"-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen"-the personal computer-increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen"-the mobile device- changed the game in an even more revolutionary way.
The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated paperback links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.
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Mer om Third screen : the ultimate guide to mobile marketing (2015)
2015 släpptes boken Third screen : the ultimate guide to mobile marketing skriven av Chuck Martin. Det är den 2a upplagan av kursboken. Den är skriven på engelska och består av 256 sidor. Förlaget bakom boken är Nicholas Brealey Publishing.
Köp boken Third screen : the ultimate guide to mobile marketing på Studentapan och spara pengar.
Referera till Third screen : the ultimate guide to mobile marketing (Upplaga 2)
Harvard
Martin, C. (2015). Third screen : the ultimate guide to mobile marketing. 2:a uppl. Nicholas Brealey Publishing.
Oxford
Martin, Chuck, Third screen : the ultimate guide to mobile marketing, 2 uppl. (Nicholas Brealey Publishing, 2015).
APA
Martin, C. (2015). Third screen : the ultimate guide to mobile marketing (2:a uppl.). Nicholas Brealey Publishing.
Vancouver
Martin C. Third screen : the ultimate guide to mobile marketing. 2:a uppl. Nicholas Brealey Publishing; 2015.
