Begagnad
Begagnad
Tourism and hospitality marketing : a global perspectiveUpplaga 1
- Upplaga: 1a upplagan
- Utgiven: 2008
- ISBN: 9781412946865
- Sidor: 488 st
- Förlag: SAGE
- Format: Inbunden
- Språk: Engelska
Om boken
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer.
Chapters are packed with pedagogical features that will help readers consolidate their learning, including:
- Chapter objectives
- Key terms
- Discussion questions and exercises
- Links to useful websites
- Profiles of successful individuals and organizations
Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker
Mer om Tourism and hospitality marketing : a global perspective (2008)
2008 släpptes boken Tourism and hospitality marketing : a global perspective skriven av Simon. Hudson. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 488 sidor. Förlaget bakom boken är SAGE.
Köp boken Tourism and hospitality marketing : a global perspective på Studentapan och spara pengar.
Referera till Tourism and hospitality marketing : a global perspective (Upplaga 1)
Harvard
Hudson, Simon. (2008). Tourism and hospitality marketing : a global perspective. 1:a uppl. SAGE.
Oxford
Hudson, Simon., Tourism and hospitality marketing : a global perspective, 1 uppl. (SAGE, 2008).
APA
Hudson, Simon. (2008). Tourism and hospitality marketing : a global perspective (1:a uppl.). SAGE.
Vancouver
Hudson Simon. Tourism and hospitality marketing : a global perspective. 1:a uppl. SAGE; 2008.
