Winning at new products : creating value through innovationUpplaga 4
- Upplaga: 4e upplagan
- Utgiven: 2011
- ISBN: 9780465025848
- Sidor: 408 st
- Förlag: Basic Books
- Format: Häftad
- Språk: Engelska
Om boken
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the authors most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every stepfrom idea generation to launch.
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Mer om Winning at new products : creating value through innovation (2011)
2011 släpptes boken Winning at new products : creating value through innovation skriven av Cooper. Det är den 4e upplagan av kursboken. Den är skriven på engelska och består av 408 sidor. Förlaget bakom boken är Basic Books.
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Referera till Winning at new products : creating value through innovation (Upplaga 4)
Harvard
Cooper (2011). Winning at new products : creating value through innovation. 4:e uppl. Basic Books.
Oxford
Cooper, Winning at new products : creating value through innovation, 4 uppl. (Basic Books, 2011).
APA
Cooper. (2011). Winning at new products : creating value through innovation (4:e uppl.). Basic Books.
Vancouver
Cooper. Winning at new products : creating value through innovation. 4:e uppl. Basic Books; 2011.
