Begagnad
Begagnad
Words in ads
- Utgiven: 1995
- ISBN: 9780340614440
- Sidor: 222 st
- Förlag: Edward Arnold
- Språk: Engelska
Om boken
Advertisements are an element of popular culture we genuinely hold in common; when we talk about our favourite (or most hated) ads, we expect other people to recognize them, to have opinions about them, and sometimes to see references in them to other ads. This lively and immensely readabletext introduces students to ways of analysing ads and helps them to situate ads in their social context. It draws on current work in cultural studies and literary stylistics, and emphasizes the active role of the audience and the intertextual links among ads and with other types of text. Examplesare drawn from print and broadcast ads from around the world.
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Mer om Words in ads (1995)
1995 släpptes boken Words in ads skriven av Greg Myers. Den är skriven på engelska och består av 222 sidor. Förlaget bakom boken är Edward Arnold.
Köp boken Words in ads på Studentapan och spara pengar.
Referera till Words in ads
Harvard
Myers, G. (1995). Words in ads. Edward Arnold.
Oxford
Myers, Greg, Words in ads (Edward Arnold, 1995).
APA
Myers, G. (1995). Words in ads. Edward Arnold.
Vancouver
Myers G. Words in ads. Edward Arnold; 1995.
