Consumer Behavior, Global Edition; Leslie Kanuk, Leon Schiffman; 2014

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Consumer Behavior, Global Edition Upplaga 4

Name: Consumer Behavior, Global Edition
Brand: Pearson Education
SKU: 132087
Availability: InStock
ISBN: 9780273787136

av Leslie Kanuk, Leon Schiffman

For undergraduate and graduate consumer behavior courses.

The text that set the standard for consumer behavior study.

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning.

Please note that the product you are purchasing does not include MyMarketingLab.

MyMarketingLab

Join over 11 million students benefiting from Pearson MyLabs.

This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab.

These are the steps you need to take:

1. Make sure that your lecturer is already using the system

Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.

2. Check whether an access card has been included with the book at a reduced cost

If it has, it will be on the inside back cover of the book.

3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273787419)

4. If your lecturer is using the MyLab and you would like to purchase the product...

Go to www.MyMarketingLab.com to buy access to this interactive study programme.

For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

For undergraduate and graduate consumer behavior courses.

The text that set the standard for consumer behavior study.

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning.

Please note that the product you are purchasing does not include MyMarketingLab.

MyMarketingLab

Join over 11 million students benefiting from Pearson MyLabs.

These are the steps you need to take:

1. Make sure that your lecturer is already using the system

Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.

2. Check whether an access card has been included with the book at a reduced cost

If it has, it will be on the inside back cover of the book.

4. If your lecturer is using the MyLab and you would like to purchase the product...

Go to www.MyMarketingLab.com to buy access to this interactive study programme.

For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

Upplaga: 4e upplagan

Utgiven: 2014

ISBN: 9780273787136

Förlag: Pearson Education

Format: Häftad

Språk: Engelska

Sidor: 496 st

For undergraduate and graduate consumer behavior courses.

The text that set the standard for consumer behavior study.

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning.

Please note that the product you are purchasing does not include MyMarketingLab.

MyMarketingLab

Join over 11 million students benefiting from Pearson MyLabs.

These are the steps you need to take:

1. Make sure that your lecturer is already using the system

Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.

2. Check whether an access card has been included with the book at a reduced cost

If it has, it will be on the inside back cover of the book.

4. If your lecturer is using the MyLab and you would like to purchase the product...

Go to www.MyMarketingLab.com to buy access to this interactive study programme.

For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

For undergraduate and graduate consumer behavior courses.

The text that set the standard for consumer behavior study.

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning.

Please note that the product you are purchasing does not include MyMarketingLab.

MyMarketingLab

Join over 11 million students benefiting from Pearson MyLabs.

These are the steps you need to take:

1. Make sure that your lecturer is already using the system

Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.

2. Check whether an access card has been included with the book at a reduced cost

If it has, it will be on the inside back cover of the book.

4. If your lecturer is using the MyLab and you would like to purchase the product...

Go to www.MyMarketingLab.com to buy access to this interactive study programme.

For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

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Om Consumer Behavior, Global Edition (2014)

I april 2014 släpptes boken Consumer Behavior, Global Edition skriven av Leslie Kanuk, Leon Schiffman. Det är den 4e upplagan av kursboken. Den är skriven på engelska och består av 496 sidor djupgående information om övrigt. Förlaget bakom boken är Pearson Education.

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