Consumer behavior; Leon G. Schiffman; 2015
Consumer behavior; Leon G. Schiffman; 2015

Consumer behaviorUpplaga 11

av Leon G. Schiffman

  • Upplaga: 11e upplagan
  • Utgiven: 2015
  • ISBN: 9780273787136
  • Sidor: 496 st
  • Förlag: Pearson
  • Format: Bok
  • Språk: Engelska

Om boken

For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1.  Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2.  Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273787419) 4.  If your lecturer is using the MyLab and you would like to purchase the product... Go to www.MyMarketingLab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

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Mer om Consumer behavior (2015)

2015 släpptes boken Consumer behavior skriven av Leon G. Schiffman. Det är den 11e upplagan av kursboken. Den är skriven på engelska och består av 496 sidor. Förlaget bakom boken är Pearson som har sitt säte i London.

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Tillhör kategorierna

Referera till Consumer behavior (Upplaga 11)

Harvard

Schiffman, L. G. (2015). Consumer behavior. 11:e uppl. Pearson.

Oxford

Schiffman, Leon G., Consumer behavior, 11 uppl. (Pearson, 2015).

APA

Schiffman, L. G. (2015). Consumer behavior (11:e uppl.). Pearson.

Vancouver

Schiffman LG. Consumer behavior. 11:e uppl. Pearson; 2015.