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Customer Sense Upplaga 1
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
Upplaga: 1a upplagan
Utgiven: 2013
ISBN: 9781349344420
Förlag: Palgrave Macmillan
Format: Häftad
Språk: Engelska
Sidor: 185 st
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
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