How brands grow · Part 2 · including emerging markets, services and durables, new and luxury brands / Jenni Romaniuk, Byron Sharp; Jenni Romaniuk; 2022
-27%
How brands grow · Part 2 · including emerging markets, services and durables, new and luxury brands / Jenni Romaniuk, Byron Sharp; Jenni Romaniuk; 2022
-27%

How brands grow · Part 2 · including emerging markets, services and durables, new and luxury brands / Jenni Romaniuk, Byron Sharp Upplaga 2

av Jenni Romaniuk

5.0

(2)

  • Upplaga: 2a upplagan
  • Utgiven: 2022
  • ISBN: 9780190330026
  • Sidor: 256 st
  • Förlag: Oxford University Press
  • Format: Inbunden
  • Språk: Engelska

Om boken

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

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Mer om How brands grow · Part 2 · including emerging markets, services and durables, new and luxury brands / Jenni Romaniuk, Byron Sharp (2022)

2022 släpptes boken How brands grow · Part 2 · including emerging markets, services and durables, new and luxury brands / Jenni Romaniuk, Byron Sharp skriven av Jenni Romaniuk. Det är den 2a upplagan av kursboken. Den är skriven på engelska och består av 256 sidor. Förlaget bakom boken är Oxford University Press.

Köp boken How brands grow · Part 2 · including emerging markets, services and durables, new and luxury brands / Jenni Romaniuk, Byron Sharp på Studentapan och spara uppåt 27% jämfört med lägsta nypris hos bokhandeln.

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Referera till How brands grow · Part 2 · including emerging markets, services and durables, new and luxury brands / Jenni Romaniuk, Byron Sharp (Upplaga 2)

Harvard

Romaniuk, J. (2022). How brands grow · Part 2 · including emerging markets, services and durables, new and luxury brands / Jenni Romaniuk, Byron Sharp. 2:a uppl. Oxford University Press.

Oxford

Romaniuk, Jenni, How brands grow · Part 2 · including emerging markets, services and durables, new and luxury brands / Jenni Romaniuk, Byron Sharp, 2 uppl. (Oxford University Press, 2022).

APA

Romaniuk, J. (2022). How brands grow · Part 2 · including emerging markets, services and durables, new and luxury brands / Jenni Romaniuk, Byron Sharp (2:a uppl.). Oxford University Press.

Vancouver

Romaniuk J. How brands grow · Part 2 · including emerging markets, services and durables, new and luxury brands / Jenni Romaniuk, Byron Sharp. 2:a uppl. Oxford University Press; 2022.

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