International Marketing; Pervez Ghauri; 2010
3 säljare

International Marketing Upplaga 3

av Pervez Ghauri
The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, its an ideal text for students studying international marketing. (McGraw-Hill)
The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, its an ideal text for students studying international marketing. (McGraw-Hill)
Upplaga: 3e upplagan
Utgiven: 2010
ISBN: 9780077122850
Förlag: McGraw-Hill Education / Europe, Middle East & Africa
Format: Häftad
Språk: Engelska
Sidor: 728 st
The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, its an ideal text for students studying international marketing. (McGraw-Hill)
The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, its an ideal text for students studying international marketing. (McGraw-Hill)
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