Principles of services marketing Upplaga 6
- Upplaga: 6e upplagan
- Utgiven: 2011
- ISBN: 9780077129514
- Sidor: 368 st
- Förlag: McGraw-Hill
- Format: Häftad
- Språk: Engelska
Om boken
Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, Principles of Services Marketing offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing.
New for this edition….
•Increased coverage of the customer experience •Highlights Web 2.0 for peer-to-peer interaction.
•More on social networking sites and mobile internet
•Focus on how the credit crunch impacts services marketing
•Emphasis on ecological issues and their implications for marketing services
Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker
Mer om Principles of services marketing (2011)
2011 släpptes boken Principles of services marketing skriven av Adrian Palmer. Det är den 6e upplagan av kursboken. Den är skriven på engelska och består av 368 sidor. Förlaget bakom boken är McGraw-Hill som har sitt säte i New york.
Köp boken Principles of services marketing på Studentapan och spara pengar.
Referera till Principles of services marketing (Upplaga 6)
Harvard
Palmer, A. (2011). Principles of services marketing. 6:e uppl. McGraw-Hill.
Oxford
Palmer, Adrian, Principles of services marketing, 6 uppl. (McGraw-Hill, 2011).
APA
Palmer, A. (2011). Principles of services marketing (6:e uppl.). McGraw-Hill.
Vancouver
Palmer A. Principles of services marketing. 6:e uppl. McGraw-Hill; 2011.
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