Retail MarketingUpplaga 2
- Upplaga: 2a upplagan
- Utgiven: 2002
- ISBN: 9780077092504
- Sidor: 672 st
- Förlag: McGraw-Hill Education / Europe, Middle East & Africa
- Format: Häftad
- Språk: Engelska
Om boken
Acts as a useful text for courses in retail marketing. The new edition, written for all serious students of retailing, focuses upon the basic functions and challenges of retail marketing management. The text retains the analytical and scientific approach to the strategies within retail marketing, but also emphasises the vital role of flair and creativity. Current and emerging techniques are analysed, but no universal solutions are prescribed. The approach is to encourage students to develop their own frameworks and guidelines for the effective analysis of retailing problems.
This revision has been significantly expanded and restructured to assist students in their understanding of retail marketing today.
Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker
Mer om Retail Marketing (2002)
I februari 2002 släpptes boken Retail Marketing skriven av P McGoldrick. Det är den 2a upplagan av kursboken. Den är skriven på engelska och består av 672 sidor. Förlaget bakom boken är McGraw-Hill Education / Europe, Middle East & Africa.
Köp boken Retail Marketing på Studentapan och spara pengar.
Referera till Retail Marketing (Upplaga 2)
Harvard
McGoldrick, P. (2002). Retail Marketing. 2:a uppl. McGraw-Hill Education / Europe, Middle East & Africa.
Oxford
McGoldrick, P, Retail Marketing, 2 uppl. (McGraw-Hill Education / Europe, Middle East & Africa, 2002).
APA
McGoldrick, P. (2002). Retail Marketing (2:a uppl.). McGraw-Hill Education / Europe, Middle East & Africa.
Vancouver
McGoldrick P. Retail Marketing. 2:a uppl. McGraw-Hill Education / Europe, Middle East & Africa; 2002.
