Retail marketing; Peter J. McGoldrick; 2002
Begagnad
Retail marketing; Peter J. McGoldrick; 2002
Begagnad

Retail marketingUpplaga 2

av Peter J. McGoldrick

  • Upplaga: 2a upplagan
  • Utgiven: 2002
  • ISBN: 9780077092504
  • Sidor: 672 st
  • Förlag: McGraw-Hill
  • Format: Häftad
  • Språk: Engelska

Om boken

Acts as a useful text for courses in retail marketing. The new edition, written for all serious students of retailing, focuses upon the basic functions and challenges of retail marketing management. The text retains the analytical and scientific approach to the strategies within retail marketing, but also emphasises the vital role of flair and creativity. Current and emerging techniques are analysed, but no universal solutions are prescribed. The approach is to encourage students to develop their own frameworks and guidelines for the effective analysis of retailing problems. This revision has been significantly expanded and restructured to assist students in their understanding of retail marketing today.

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Mer om Retail marketing (2002)

2002 släpptes boken Retail marketing skriven av Peter J. McGoldrick. Det är den 2a upplagan av kursboken. Den är skriven på engelska och består av 672 sidor. Förlaget bakom boken är McGraw-Hill som har sitt säte i New york.

Köp boken Retail marketing på Studentapan och spara pengar.

Tillhör kategorierna

Referera till Retail marketing (Upplaga 2)

Harvard

McGoldrick, P. J. (2002). Retail marketing. 2:a uppl. McGraw-Hill.

Oxford

McGoldrick, Peter J., Retail marketing, 2 uppl. (McGraw-Hill, 2002).

APA

McGoldrick, P. J. (2002). Retail marketing (2:a uppl.). McGraw-Hill.

Vancouver

McGoldrick PJ. Retail marketing. 2:a uppl. McGraw-Hill; 2002.