Begagnad
Begagnad
Service Management and Marketing: Managing the Service Profit LogicUpplaga 4
- Upplaga: 4e upplagan
- Utgiven: 2015
- ISBN: 9781119092841
- Förlag: Wiley
- Format: Bok
- Språk: Engelska
Om boken
This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone. Describes the nature and scope of market-oriented management in service competition Takes a management approach and strategic focus Draws from a wide base of international research and provides numerous examples.
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Mer om Service Management and Marketing: Managing the Service Profit Logic (2015)
I juli 2015 släpptes boken Service Management and Marketing: Managing the Service Profit Logic skriven av Christian Grönroos. Det är den 4e upplagan av kursboken. Den är skriven på engelska. Förlaget bakom boken är Wiley.
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Referera till Service Management and Marketing: Managing the Service Profit Logic (Upplaga 4)
Harvard
Grönroos, C. (2015). Service Management and Marketing: Managing the Service Profit Logic. 4:e uppl. Wiley.
Oxford
Grönroos, Christian, Service Management and Marketing: Managing the Service Profit Logic, 4 uppl. (Wiley, 2015).
APA
Grönroos, C. (2015). Service Management and Marketing: Managing the Service Profit Logic (4:e uppl.). Wiley.
Vancouver
Grönroos C. Service Management and Marketing: Managing the Service Profit Logic. 4:e uppl. Wiley; 2015.
