Services marketing : integrating customer focus across the firm; Valarie A. Zeithaml; 2003
Services marketing : integrating customer focus across the firm; Valarie A. Zeithaml; 2003

Services marketing : integrating customer focus across the firmUpplaga 3

av Valarie A. Zeithaml

  • Upplaga: 3e upplagan
  • Utgiven: 2003
  • ISBN: 9780071199148
  • Sidor: 624 st
  • Förlag: Irwin McGraw-Hill
  • Format: Häftad
  • Språk: Engelska

Om boken

Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.

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Mer om Services marketing : integrating customer focus across the firm (2003)

2003 släpptes boken Services marketing : integrating customer focus across the firm skriven av Valarie A. Zeithaml. Det är den 3e upplagan av kursboken. Den är skriven på engelska och består av 624 sidor. Förlaget bakom boken är Irwin McGraw-Hill.

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Referera till Services marketing : integrating customer focus across the firm (Upplaga 3)

Harvard

Zeithaml, V. A. (2003). Services marketing : integrating customer focus across the firm. 3:e uppl. Irwin McGraw-Hill.

Oxford

Zeithaml, Valarie A., Services marketing : integrating customer focus across the firm, 3 uppl. (Irwin McGraw-Hill, 2003).

APA

Zeithaml, V. A. (2003). Services marketing : integrating customer focus across the firm (3:e uppl.). Irwin McGraw-Hill.

Vancouver

Zeithaml VA. Services marketing : integrating customer focus across the firm. 3:e uppl. Irwin McGraw-Hill; 2003.