Begagnad
Begagnad
Services marketing : integrating customer focus across the firmUpplaga 4
- Upplaga: 4e upplagan
- Utgiven: 2006
- ISBN: 9780071244961
- Sidor: 624 st
- Förlag: McGraw-Hill
- Format: Häftad
- Språk: Engelska
Om boken
Provides a review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework, this text offers part openers that sequentially build the model gap by gap. Each part includes multiple chapters with strategies for understanding and closing the critical gaps.
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Mer om Services marketing : integrating customer focus across the firm (2006)
2006 släpptes boken Services marketing : integrating customer focus across the firm skriven av Valarie A. Zeithaml. Det är den 4e upplagan av kursboken. Den är skriven på engelska och består av 624 sidor. Förlaget bakom boken är McGraw-Hill som har sitt säte i New york.
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Referera till Services marketing : integrating customer focus across the firm (Upplaga 4)
Harvard
Zeithaml, V. A. (2006). Services marketing : integrating customer focus across the firm. 4:e uppl. McGraw-Hill.
Oxford
Zeithaml, Valarie A., Services marketing : integrating customer focus across the firm, 4 uppl. (McGraw-Hill, 2006).
APA
Zeithaml, V. A. (2006). Services marketing : integrating customer focus across the firm (4:e uppl.). McGraw-Hill.
Vancouver
Zeithaml VA. Services marketing : integrating customer focus across the firm. 4:e uppl. McGraw-Hill; 2006.
