Services marketing : integrating customer focus across the firmUpplaga 5
- Upplaga: 5e upplagan
- Utgiven: 2009
- ISBN: 9780073380933
- Sidor: 736 st
- Förlag: McGraw-Hill/Irwin
- Format: Inbunden
- Språk: Engelska
Om boken
"Services Marketing, 5/e", recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.
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Mer om Services marketing : integrating customer focus across the firm (2009)
2009 släpptes boken Services marketing : integrating customer focus across the firm skriven av Valarie A. Zeithaml. Det är den 5e upplagan av kursboken. Den är skriven på engelska och består av 736 sidor. Förlaget bakom boken är McGraw-Hill/Irwin.
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Referera till Services marketing : integrating customer focus across the firm (Upplaga 5)
Harvard
Zeithaml, V. A. (2009). Services marketing : integrating customer focus across the firm. 5:e uppl. McGraw-Hill/Irwin.
Oxford
Zeithaml, Valarie A., Services marketing : integrating customer focus across the firm, 5 uppl. (McGraw-Hill/Irwin, 2009).
APA
Zeithaml, V. A. (2009). Services marketing : integrating customer focus across the firm (5:e uppl.). McGraw-Hill/Irwin.
Vancouver
Zeithaml VA. Services marketing : integrating customer focus across the firm. 5:e uppl. McGraw-Hill/Irwin; 2009.
