Brand Theories - - Perspectives on brands and branding; Veronika Tarnovskaya, Jon Bertilsson, Johan Anselmsson, Galina Biedenbach, Niklas Bondesson, Cecilia Cassinger, Sean Duffy, Karin M. Ekström, Marcus Gianneschi, Clara Gustafsson, Gry Høngsmark Knudsen, Marcus Klasson, Christian Koch, Peter Svensson, Sofia Ulver; 2017
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Brand Theories - - Perspectives on brands and branding Upplaga 1

av Veronika Tarnovskaya, Jon Bertilsson, Johan Anselmsson, Galina Biedenbach, Niklas Bondesson
m.fl.
Brand Theories offers a multifaceted understanding of brands and branding. The purpose of the book is to provide the reader with a more advanced knowledge, by treating brands and branding from three different perspectives: a brand management perspective, a consumer perspective, and a critical perspective.

By allowing readers to shift perspectives, the book offers the unique opportunity to analyze and understand brand phenomena/branding practices from several angles at the same time. It thereby encourages a more reflective and nuanced approach, compared to many traditional brand management text books. Brand Theories primarily targets bachelor and master students in marketing, but would also be most interesting and useful to marketing and branding practitioners.
Brand Theories offers a multifaceted understanding of brands and branding. The purpose of the book is to provide the reader with a more advanced knowledge, by treating brands and branding from three different perspectives: a brand management perspective, a consumer perspective, and a critical perspective.

By allowing readers to shift perspectives, the book offers the unique opportunity to analyze and understand brand phenomena/branding practices from several angles at the same time. It thereby encourages a more reflective and nuanced approach, compared to many traditional brand management text books. Brand Theories primarily targets bachelor and master students in marketing, but would also be most interesting and useful to marketing and branding practitioners.
Upplaga: 1a upplagan
Utgiven: 2017
ISBN: 9789144116242
Förlag: Studentlitteratur AB
Format: Häftad
Språk: Engelska
Sidor: 304 st
Brand Theories offers a multifaceted understanding of brands and branding. The purpose of the book is to provide the reader with a more advanced knowledge, by treating brands and branding from three different perspectives: a brand management perspective, a consumer perspective, and a critical perspective.

By allowing readers to shift perspectives, the book offers the unique opportunity to analyze and understand brand phenomena/branding practices from several angles at the same time. It thereby encourages a more reflective and nuanced approach, compared to many traditional brand management text books. Brand Theories primarily targets bachelor and master students in marketing, but would also be most interesting and useful to marketing and branding practitioners.
Brand Theories offers a multifaceted understanding of brands and branding. The purpose of the book is to provide the reader with a more advanced knowledge, by treating brands and branding from three different perspectives: a brand management perspective, a consumer perspective, and a critical perspective.

By allowing readers to shift perspectives, the book offers the unique opportunity to analyze and understand brand phenomena/branding practices from several angles at the same time. It thereby encourages a more reflective and nuanced approach, compared to many traditional brand management text books. Brand Theories primarily targets bachelor and master students in marketing, but would also be most interesting and useful to marketing and branding practitioners.
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299 kr376 krSpara 77 kr (21%) mot nypris
Fri frakt & skickas inom 1-3 vardagar